1. What is Retail Lift?

Retail lift measures the percentage increase in sales attributed to a specific promotion or marketing campaign compared to baseline sales without the promotion.

2. How Does the Calculator Work?

The calculator uses the lift formula:

Where:

• Sales with Promo — Total sales during the promotional period ($)
• Sales without — Baseline sales without promotion ($)

Explanation: This formula calculates the percentage increase in sales directly attributable to the promotional activity.

3. Importance of Lift Calculation

Details: Calculating lift percentage helps retailers measure campaign effectiveness, optimize marketing budgets, and make data-driven decisions about future promotions.

4. Using the Calculator

Tips: Enter sales figures in dollars. Sales without promotion must be greater than zero. A positive result indicates increased sales, while a negative result indicates decreased sales during the promotion.

5. Frequently Asked Questions (FAQ)

Q1: What is considered a good lift percentage?
A: A lift of 5-15% is generally considered good for most retail promotions, though this varies by industry and product category.

Q2: Can lift be negative?
A: Yes, negative lift indicates that sales decreased during the promotional period compared to baseline.

Q3: Should I consider other factors when analyzing lift?
A: Yes, consider seasonality, competitor activities, and economic factors that might influence sales beyond your promotion.

Q4: How long should the promotional period be?
A: Typically 1-4 weeks, but this depends on your specific campaign goals and product lifecycle.

Q5: What's the difference between lift and ROI?
A: Lift measures sales increase percentage, while ROI calculates the financial return relative to the promotion cost.